One needs to remember, however, that things are changing quicker than ever before. For example, we now live in a time when some companies are grown entirely online. With Instagram, Facebook, Pinterest and many more, it seems that now you HAVE to show you are a human and able to connect, even when you are a big company. This is what we would like to show with this blog: we are genuine artists, we do listen to each and every client and we operate on a very personal level, tailoring our work to the tiniest detail in response to the intended end result. And even though we tried to show it in our customer approach, our marketing specialists remind us that in this modern day we might cease to be viable if we don’t put more effort into our social media.
I never had to think about blogging before and in truth I initially resented the fact that my company would have to commit even more time to this marketing task. It was only recently when I realised, we could show how and why we do what we do in a great new way. I realised that via Instagram, Facebook and Pinterest we have an opportunity to justify why we are different and valuable within market composed mostly of imported brands and mass-produced commercial lighting.
Photograph credit: Sally Sparrow Photography